The idea of ToffeeTv stems from arduous hours of searching Urdu stories and songs for children. As the search continues the sad realization has set in that our heritage has simply not been captured in the realm of providing our children with the opportunity of learning the Urdu language through imagination.

We are uploading these treasures onto the Internet to promote the Urdu language. All our content on our website is available free of cost.

The stories and songs you’ll hear at ToffeeTV are an attempt to help inspire change in learning language. We love listening to stories and even more, sharing them. Most of these stories have been located in ragged books found in old book bazaars of Karachi, interpreted and transformed in digitized mode to share them with the online world. Credit has been given to publishers and/or authors whose names have been found. Unfortunately, there are several stories and songs where the information of the creator is unknown.

We have spent countless hours producing each video on this website. Where an author, publisher or lyricist are known, we have tried to credit them. Where they are unknown, we have simply credited ourselves as the ‘adapters’ of the song or story, however the creation and execution of all the intellectual property and effort invested remain the property of ToffeeTV and its owners.

These videos are meant to be for individual consumption only. Downloading the full or partial video for use on a medium or platform that is separate from ToffeeTV’s website or affiliate channels, is an infringement of ToffeeTV’s intellectual property rights. This content may not be downloaded, ripped, encoded, converted, copied or replicated onto any other media, website, storage or device. As long as you stream the content directly from the website or affiliate channels, no infringement will have been made. For more details, please write to

Can you help? Please Email us through the Contact Us form and let us know how we are doing. This is a dynamic and ever changing website, therefore, please share your Urdu stories for children. We will review, record and upload them to our site. Please spread the word to capture our heritage and promote learning through imagination.

Thank you for tuning into ToffeeTV, it is a dream of our imagination that has come true.

Talea Zafar (aka Tales) and Rabia Garib (aka Wrapper)

Talea Zafar Profile

Talea Zafar is the co-founder of ToffeeTV. She has more than 6 years of business and design experience and looks after the strategy and positioning for ToffeeTV. Talea brings organization to the chaos of managing mid-to-large-sized creative teams that need to work together on an end product. From sharing a visual guide to leading the aesthetic input, ToffeeTV is what it is because of the magic that Talea makes happen. On the business side, she has the almost-impossible task of making ToffeeTV a sustainable, stand-alone business that can continue to build its library of content, and pick-and-choose the meaningful projects that keep the lights on. Talea is a passionate artist, illustrator and animator with a keen business sense. She is a graduate of Greenwich University and has worked under various artists over the years. You can reach Talea at talea [@] (no spaces or brackets)


Rabia Garib is the co-founder of ToffeeTV and serves as the Chief Wrapper. On days where there is chaos in the office, chances are Rabia tried to unsuccessfully initiate a project. To complement Talea, Rabia works on the sounds that are heard through ToffeeTV videos. She brings experience from the digital and social media perspectives and helps keep the ToffeeTV library updated. You can reach Rabia at rabia [@] (no spaces or brackets)


For business or partnership queries, write to info [@] (no spaces or brackets)