Language is an important part of an identity. However once young children who are still developing their character, ideas and sense of belonging, introducing them to a multitude of languages helps them be more global. That’s one of the reasons why we publish a lot of our material in Urdu and English; a lot of young children are already well aware of the English rhymes and lyrics, however by producing their counterparts in Urdu (and other languages), not only do children become more aware of Urdu, but also develop an appreciation for sounds of other languages.

Appreciation is one step forward towards empathy and globalization.

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